Tuesday, March 16, 2010

A New Signature Brand

On Monday, LL Bean launched their new brand, LL Bean Signature.  It is a mix between Brooks Brothers, J Crew and LL Bean.  It is East Coast style in a contemporary and fairly affordable fashion.

LL Bean Signature is a lot of classic pieces with a modern twist, for example the barracuda jacket with a blue and white gingham lining.  It is a new version to this iconic fashion piece.

In the collection is a variety of shirts, jackets and sweaters that are nicely designed and sold for reasonable prices.  It is a streamlined collection focusing on the essentials and fashion musts, like this shawl collar cardigan.

Or this khaki raincoat, the unique and unusual collar is a nice touch separating it from the other rain coats out there.

The barracuda jacket in navy, which is even better than the white version.

Another example of taking a classic and putting it on its ear.  Here is LL Bean's mix between a chukka boot and a boat shoe, but done in a way no other designers are offering.  Plus you have to love the blue suede.

The rest of the pictures are from the LL Bean signature look book, check them out.  Please let us know your thoughts at: mdignified@gmail.com

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